Service King Welcomes New Chief Information Officer

DALLAS, Dec. 13, 2021 /PRNewswire/ — Service King is continuing to break industry boundaries with advancements in the technology space. And now, with the addition of Jaime Jaramillo as its new chief information officer (CIO), the best-in-class brand is well-positioned to stay ahead of the digital curve.

Jaramillo joined Service King in June with nearly 20 years of experience as CIO for leading consumer products companies. Over his career, Jaramillo has worked for PepsiCo, Frito Lay, Borden Dairy, Belcorp and Varsity Brands, holding international and U.S. positions as a leader in technology and digital transformation. He first started his career in management consulting where he worked for global firms, such as Accenture and Booz Allen & Hamilton, for nearly 10 years prior to his CIO roles.

"Jaime brings an extensive portfolio of experience in the digital space to Service King, and we’re excited for him to join us in living out our mission of ‘building for tomorrow,’" said Service King CEO David Cush. "He comes at the perfect time as we focus on creating the future of innovation in order to become the most efficient and technologically advanced collision repair operator across the globe."

To build upon the brand’s efforts of extending the use of state-of-the-art, digital-first experiences to its customers, such as its 24/7 contactless Self-Schedule Service, Jaramillo will oversee advanced analytics by using new technology tools, such as OPS Trax and CCC One, to discover data insights and trends to improve the overall production process. This will increase Service King’s visibility with vendors and overall order efficiency within each facility – creating a more streamlined system from beginning to end of the repair process.

"I’m thrilled and honored to join Service King as CIO during such an exciting time for the brand," Jaramillo said. "I look forward to utilizing my previous experience, overseeing the people, processes and technologies of many companies’ IT departments, in order to create an even more seamless experience for customers in all of Service King’s markets."

To learn more about Service King, visit

About Service King Collision®
Service King Collision®, which is now celebrating 45 years of experience in the automotive repair industry, is a leading national operator of comprehensive, high-quality auto body collision repair facilities. The organization is consistently recognized for its commitment to customer satisfaction, quality workmanship and giving back to the industry through innovative training and recruiting initiatives. Service King traces its roots back to Dallas, Texas and founder Eddie Lennox who opened the very first Service King in 1976. Today, Service King operates locations in 24 states and the District of Columbia across the U.S.

For more information and to find a local Service King, visit and follow Service King on Facebook, Instagram and Twitter.

Media Contact:
Mark Carrigan, Service King Collision
Jami Sharp

SOURCE Service King