HOUSTON, March 25, 2025 /PRNewswire/ — Petra Automotive Products, a global leader in high-performance automotive solutions, is proud to announce the official unveiling of its exciting new brand identity, celebrated at the company’s Annual International Convention on March 23, 2025. This milestone marks Petra’s 15th anniversary and features a complete rebrand, including a new logo, refreshed product labels, and a modernized brand look.
A Legacy of Innovation, A Vision for the Future
Founded in 2010, Petra Automotive Products has swiftly become one of the most trusted names in the automotive industry, delivering cutting-edge performance products and sustainability solutions. This rebrand not only reflects the company’s 15 years of innovation but also its continued commitment to evolving alongside the needs of its global customer base.
“Fifteen years ago, Petra was built on a simple but powerful idea: create automotive products that deliver unmatched performance every time,” said Arnold Gacita, CEO and Founder of Petra Automotive Products. “Today, we are proud to be a global leader, known for exceeding expectations. This rebrand symbolizes the ongoing momentum, growth, and innovation driving our future.”
The Symbol of Progress
At the heart of the new brand identity is Petra’s updated logo, which features a forward-positioned “V” to symbolize the company’s forward-thinking philosophy. The inclusion of the “greater than” symbol highlights Petra’s commitment to progress and continuous innovation — values that are central to its identity.
“We’re not just about business; we’re about creating something greater,” added Gacita. “This rebrand is a celebration of our past, but also a reflection of where we are headed — a future defined by innovation, teamwork, and a dedication to pushing the boundaries of what’s possible.”
A Year of Milestones
Petra’s 15th anniversary represents a significant milestone in the company’s journey. With more than 1,200 representatives across 44 countries and a growing portfolio of over 400 products, Petra has established itself as the fastest-growing provider of premium automotive solutions worldwide. The company’s global expansion includes partnerships with major OEMs like Hyundai, Mopar, and Stellantis.
The Big Reveal at the Petra Automotive Products 2025 International Convention
The rebrand and new product launches were officially revealed at Petra’s Annual International Convention, where distributors from around the world gathered for an unforgettable evening of celebration. The event featured powerful keynote speeches, including one from world champion wrestler Anthony Robles. Robles’ story of overcoming adversity and achieving greatness mirrors Petra’s ethos of resilience and progress.
The event also included exciting festivities such as live music, an awards banquet, and a Miami-style after-party—each moment a tribute to Petra’s continued growth, success, and bright future.
About Petra Automotive Products
Founded in 2010 in Houston, Texas, Petra Automotive Products has rapidly become a leading provider of high-performance automotive solutions. With a strong focus on innovation and quality, Petra Automotive Products manufactures over 400 products distributed across 44 countries. The company’s offerings include synthetic lubricants, vehicle maintenance products, and exclusive warranty programs, all designed to optimize vehicle performance and longevity. As a trusted partner to OEMs, distributors, and customers, Petra Automotive Products continues to shape the future of the automotive industry with a commitment to excellence.
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SOURCE Petra Automotive Products
