Auto Link Introduces Side-by-Side Payment Comparisons for AFG Balloon Loan Program 

HARAHAN, La., Feb. 21, 2023 /PRNewswire/ — Auto Link, a leading fintech and marketing company serving over 175 financial institutions, has unveiled an enhanced integration for Auto Financial Group (AFG) clients. Auto Link’s innovative, patented Digital Car Buying Solution allows financial institutions of any size to provide borrowers all of the vehicle research, buying and financing tools directly on the client’s website, thus controlling the user experience. Auto Link’s enhanced AFG integration, now for the first time, provides side-by-side payment quotes on all qualified vehicles as members shop. This loan option competitive advantage is now front and center during the buying process, providing needed information and transparency early in the car shopping experience and not tucked on a back web page or in the loan officer’s desk. 

With interest rates rising, monthly payments are increasing for vehicle loans. AFG’s Balloon Lending Program allows members to reduce their monthly payment by taking advantage of a lease-like product at their credit union. Combined with Auto Link’s exclusive Digital Car Buying Solution, members learn about their payment options earlier in the search process, allowing for a more successful lending program.  Vehicle search results now allow members to search exclusively for lower payment option vehicles and AI can be deployed to drive the member and online conversation deeper into the lending funnel.  

“Experian reports that in the third quarter of 2018, only 11 percent of new-vehicle and 4.1 percent of used-vehicle borrowers had loans with a term of 84 months. In contrast, by the third quarter of 2022, these percentages had grown to 19 percent for new-vehicle and 11 percent for used-vehicle loans. Credit Unions can instead provide a low monthly payment alternative with shorter terms to their members through the AFG Balloon Lending Program. With Auto Link’s technology, credit unions can educate borrowers on AFG’s lower payment option right on their website,” said Richard Epley, CEO of AFG.    

“Consumers are demanding information and transparency online as they shop for vehicles 24/7 and this enhanced side-by-side payment comparison is a first of its kind and highlights AFG Clients’ competitive advantage of loan options. This represents the latest example of how Auto Link is dedicated to providing digital solutions to meet financial institution and consumer demands,” said Ed Bourgeois, CEO of Auto Link.   

About Auto Link

Auto Link offers a best-in-class solution for financial institutions of all sizes looking to have a more successful and profitable auto-lending program, including those that do indirect auto financing. Auto Link provides a complete auto lending solution from web interface, marketing library, social media portal, training tools and analytics to a built-in loyalty feature. Each member that finances a vehicle at an Auto Link client, automatically receives a myEZ Car Care loyalty membership filled with discounts at over 10,000 locations nationwide and an Electronic Glove Box® desktop and mobile app. 

For more information on Auto Link, visit 

About Auto Financial Group 

Auto Financial Group (AFG), a Houston-based company, provides an online, residual based, walk-away vehicle financing product called AFG Balloon Lending, as well as vehicle leasing and vehicle remarketing to financial institutions across the United States.

AFG’s residual based financing solutions provide the advantages of lower payments, flexible terms, in the case of the balloon loan, actual ownership of the vehicle and several end-of-term options, including the option to surrender the vehicle and walk away in lieu of paying the final loan payment. The financial institution receives higher loan yields, a competitive residual based financing alternative, and AFG manages the entire end-of-term process.  

The AFG Remarketing program is a proven solution for financial institutions that offers the greatest financial return to their clients by matching assets to the selling network with the greatest number of buyers.

For more information about AFG call toll free at 877-354-4234, or visit

Contact Chris Miller | 804-387-3026 |

SOURCE Auto Link